Return to the true spirit of Saint-Tropez

21 August 2019

Classy colibri at La Réserve à la Plage Pampelonne

On iconic Pampelonne beach entirely redesigned to recapture its forgotten wild beauty, La Réserve à la Plage echoes these exceptional natural surroundings. Michel Reybier, founder of the La Réserve concept, wished for a charming, friendly place with a family atmosphere, a far cry from fleeting trends and in tune with his values of authenticity. La Réserve à la Plage is all about discrétion, excellence and simplicity.

“La Réserve à la Plage is a place of elegance, created from the sheer charms of life, from the best that humankind can provide. Dreams, desires, memories of happy days, of sleeping in the shade, watching the boats pass by and laughing with friends.
Every detail is of extremely high quality, with a unique creative intention, both personal and timeless. La Réserve à la Plage is the return to the true spirit of Saint-Tropez – carefree, playful and where anything is possible. It’s the future classic.” Philippe Starck

Amidst inspired surroundings created by Philippe Starck to achieve a chic bohemian atmosphere, a few surprising details recall the heady pop-art vibe of the original Tropezian myth. This private beach is a true invitation to dream: filled with desires, memories and objects left behind by all the people who have experienced joyful moments at the beach. Bright colors accentuate the purity of the natural materials in these surroundings filled with warmth, light, and the smile and warm welcome of Edouard Pidoux, who left the Skybar for the beach, and whose attentions and kindness contribute to making beautiful memories of our visits at La Réserve à la Plage.

Imagined by Eric Canino, executive chef of the Michel-starred restaurant La Voile at La Réserve de Ramatuelle, with the help of Nicolas Cantrel, chef of La Réserve à la Plage, the menu celebrates generous and fragrant Mediterranean cuisine with its ethos of sharing and freshness. The wood-fired barbecue turns the spotlight on beautiful pieces of meat and freshly caught grilled fish, accompanied by vegetables enhanced with local aromatic herbs, some of them straight from the hotel’s vegetable garden.

Stepping barefoot from the warm sand to polished parquet flooring to share a few tapas or a friendly lunch facing the stunning sea is just pure summer happiness. Towards the end of the day, the atmosphere becomes more festive, with music and champagne to savor the gentle mood of the moment, feet in the sand, head in the stars, eyes gazing across countless shades of blue… She-colibri